P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's face it, a mother's work is never done. 0:01 - I wouldn't mind all the baby's wash if it came out better. 0:04 My Betsy's diapers are kind of rough and scratchy. 0:08 Not as soft as they should be. 0:11 - Well, goodness. 0:13 Baby things need the safest possible soap, Ivory Snow. 0:14 - Does it make a difference? 0:19 - You bet. 0:20 I remember the first time 0:22 I did Timmy's diapers in Ivory Snow. 0:23 I was amazed at how soft they were. 0:25 Heaps softer than those I'd been doing with detergents. 0:28 I just knew, diapers that soft were safe. 0:31 No harsh deposits to irritate tender skin. 0:34 Ivory Snow got all Timmy's wash kitten soft, 0:37 fresh and sweet-smelling too. 0:41 It's the only washing product 0:43 that's Ivory safe and granulated. 0:45 Perfect for machines. 0:47 - Well, if your Timmy can have it soft, 0:49 so can my Betsy. 0:52 Wonderful Ivory Snow. 0:54 Timmy's Mom Mm, so gentle. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:10