P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Baby Yes, I love visiting Auntie Jane. 0:01 Now that she's learned something 0:04 but honestly, last week she seemed to think 0:06 that all my diapers had to be was clean. 0:08 Didn't realize they weren't nearly as soft as I'm used to, 0:11 sort of stiff and scratchy, and I let her know it. 0:14 Narrator So Auntie Jane went next door for advice 0:19 and that baby's mother told her 0:22 for the softest possible diapers, 0:24 use the safest possible washing product, Ivory Snow. 0:26 It gets diapers not just clean, but gentle clean, 0:30 far softer than detergents can. 0:34 Feel the difference. 0:36 You just know diaper this soft are safe, 0:38 no harsh irritating deposits. 0:41 Ivory Snow's the only soap both ivory safe and granulated, 0:43 perfect for machines. 0:47 Gets all baby wash gentle clean. 0:49 Baby Well I've had it soft ever since, 0:52 thanks to wonderful Ivory Snow. 0:54 Mm, so gentle. 0:57

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