P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator When it comes to my clothes, 0:01 I put wash day detergents behind me. 0:03 I want safe, gentle Ivory Snow. 0:05 It's the safest possible soap 0:09 and granulated to get diapers 0:11 and everything I wear soft, safe, gentle clean. 0:13 Can't help lovin' wonderful Ivory Snow! 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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