P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Frankly, I'm fussy about my diapers. 0:01 So I use Ivory Snow, the safest possible soap. 0:04 Ivory safe in granulated. 0:08 Gets everything I wear soft, safe, gentle clean. 0:11 You just can't have too much of that wonderful Ivory Snow. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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