P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - [Commercial Announcer] Meet handsome 0:01 Jimmy Arnold of Alpine, New Jersey 0:02 a real ivory snow baby, 0:04 and his mother, Mrs. Barbara Arnold, 0:07 Mrs. Arnold, why do you use Ivory Snow? 0:10 - Well, I'm a new mother 0:14 and naturally I've read all the books. 0:15 And one thing I have learned is 0:17 that you have to protect the babies skin. 0:19 Now Jimmy's got very light, sensitive skin. 0:21 And so I want everything that he wears 0:25 to be very soft. 0:27 So it won't chafe him. 0:28 Actually, it was my mother 0:31 who suggested Ivory Snow. 0:32 She said that it's wonderful 0:34 for all the baby things. 0:35 I don't always take her advice 0:38 but I'm glad I did this time. 0:39 - [Commercial Announcer] Yes. 0:41 Ivory snow gets diapers so much softer 0:42 than detergents can and safe 0:45 no harsh deposits to chafe tender skin. 0:47 No wonder so many baby doctors 0:50 recommend Ivory Snow. 0:52 The soap made specially for softer safer baby wash. 0:55

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