P&G: Ivory Snow, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, I'm Lorraine Alexander, registered nurse. 0:01 No doubt about it. 0:04 Everything that touches skin 0:05 as delicate and sensitive as Esther's here, 0:07 must be comfortable, soft, and safe. 0:09 The sure way to keep baby's clothes soft and safe 0:12 as possible is to wash them 0:15 in the safest possible washing product, Ivory Snow. 0:16 You see, Ivory Snow washes babies' things far softer 0:20 than detergents can, and safe. 0:23 No irritating deposits to chafe tender skin. 0:26 You know, Ivory Snow is recommended 0:29 by so many baby-wear manufacturers, like Trimfit. 0:31 The makers of these soft and snug Trimfit stretch tights. 0:34 They're all nylon, completely washable, and drip dry. 0:38 And notice, Trimfit makes the legs without seams. 0:42 So remember, 0:45 for everything that touches babies' tender skin 0:46 use the safest possible soap. 0:49 Wonderful Ivory Snow. 0:52 Made specially for softer, safer baby wash. 0:54


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