P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - ♪ Ivory Snow in your washing machine ♪ 0:01 ♪ leaves all nice things so gentle clean. ♪ 0:03 ♪ Gentle clean, so gentle clean. ♪ 0:06 ♪ Wonderful Ivory Snow. ♪ 0:09 - Gentle clean, that's Ivory Snow. 0:11 Look at these lovely bath towels 0:14 identical before washing. 0:16 Done the same way, 0:18 but one with a detergent, 0:19 the other with safe, gentle Ivory Snow. 0:21 After 20 washings, 0:24 the detergent towel looks pretty good. 0:26 But look at the Ivory Snow one. 0:28 Makes this seem skimpy. 0:31 Feels stiff and scratchy. 0:32 The Ivory Snow towel, Downy soft, 0:34 deeply fluffy, still new looking. 0:36 So to keep things lovely, 0:39 not just towels, but everything nice 0:41 you do by machine use Ivory Snow. 0:43 The safest possible soap. 0:46 Only soap that's granulated for efficiency. 0:48 And Ivory safe to get things gentle clean 0:51 - ♪ Gentle clean, so gentle clean. ♪ 0:54 ♪ Wonderful Ivory Snow. ♪ 0:57

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Original permalink · Record added: 2025-04-22 23:20:10