P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Is there a sweetheart like Jenny in your house? 0:01 If so, you know that sensitive baby skin like hers 0:04 needs special protection from irritation. 0:07 One important way to get that protection 0:09 that I learned back in nurse's training 0:12 is to keep babies clothes as soft as possible 0:13 and completely free from anything irritating. 0:17 This means washing with Ivory Snow, 0:20 the safest possible soap. 0:22 You know, Ivory Snow actually washes softness into diapers. 0:24 Leaves them far softer than any detergent can. 0:29 And pure Ivory Snow never leaves harsh deposits 0:32 to rub or chafe. 0:35 The Curity Diaper people know this. 0:36 That's one reason they recommend Ivory Snow 0:39 for their stretch-weave diapers. 0:41 These new Curity stretch-weave diapers 0:43 actually do stretch for real custom fit. 0:46 Extra comfort for baby. 0:50 So for everything that touches baby's skin, use Ivory Snow. 0:51 Made specially for softer, safer baby wash. 0:56

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