P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Lorraine) Every girl loves dolls, don't they Allison? 0:01 But doll babies don't have soft 0:04 sensitive skin like yours. Your skin needs special care. 0:05 That's why as a registered nurse 0:10 I tell mothers to protect tender skin 0:12 by keeping everything that touches it soft and safe 0:15 free from anything irritating. 0:18 That means washing baby things in Ivory Snow, 0:20 the safest possible soap. 0:23 The Denton people recommend Ivory Snow 0:26 for washing their whole line of baby underwear. 0:28 This little shirt, for instance 0:31 with its convenient diaper tabs and handy snap closing. 0:32 It's so comfortable for baby. 0:36 One reason Denton recommends Ivory Snow, 0:38 they know it leaves babies' things soft 0:41 and safe. Much softer than detergents can. 0:44 Never leaves any harsh deposits to rub or chafe. 0:47 So for everything your baby wears use Ivory Snow 0:50 especially for softer, safer baby wash. 0:54

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