P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Meet the Hannes children 0:01 of Weston, Connecticut. 0:03 All Ivory Snow babies. 0:04 And their mother, Mrs. Rosalyn Hannes. 0:06 Would you recommend Ivory Snow, Mrs. Hannes? 0:09 - I certainly would. 0:12 All of my children have very sensitive skin 0:14 but I've never had problems with chafing. 0:16 Ivory Snow keeps their diapers and everything 0:19 so soft and safe. 0:22 I did wash diapers once in a detergent 0:25 I'd seen advertised, 0:27 but I had to wash them over again, 0:29 I just couldn't put them on the babies. 0:30 They didn't have that nice, soft feel 0:33 you get with Ivory Snow. 0:35 Announcer Yes, Ivory Snow does get diapers 0:37 far softer than detergents can. 0:40 The safest possible washing product, 0:42 it leaves diapers soft and safe. 0:44 Never any irritating deposits to rub or chafe. 0:47 No wonder so many baby doctors recommend Ivory Snow. 0:50 The soap made specially for softer, safer baby wash. 0:54

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