P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer In Wallington, New Jersey, 0:01 we're visiting Chris Esposito, a real Ivory Snow baby. 0:03 Why do you use Ivory Snow, Mrs. Esposito. 0:07 - Well, I have two children 0:10 and the oldest one I thought would outgrow 0:11 his sensitive skin by now, but I still find 0:13 that unless I use Ivory Snow for his clothes, 0:16 he gets an irritation on his skin. 0:18 Announcer So you think babies like yours 0:20 really need extra protection? 0:21 - Oh yes, definitely. 0:23 I think both of them have inherited my sensitive skin. 0:24 Announcer How did you first start using Ivory Snow? 0:27 - Well, both my mother and my sister have used Ivory Snow, 0:30 so I just naturally started using it for the baby's diapers. 0:33 Announcer Say, your babies have things pretty soft. 0:36 - Well, I think softness is one of the most important things 0:39 in babies' diapers and babies' clothes. 0:41 Announcer Yes, Ivory Snow's 0:43 the safest possible washing product 0:45 for diapers, leaves them far softer than detergents can 0:46 and safe, free from anything irritating. 0:50 No wonder so many baby doctors recommend Ivory Snow, 0:52 the soap made specially for softer, safer baby wash. 0:55

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