P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Meet handsome Jimmy Arnold 0:01 of Alpine, New Jersey, 0:03 a real Ivory Snow baby, 0:05 and his mother, Mrs. Barbara Arnold. 0:07 Mrs. Arnold, why do you use Ivory Snow? 0:10 - Well, I'm a new mother, 0:14 and naturally I've read all the books. 0:15 And one thing I have learned 0:17 is that you have to protect the baby's skin. 0:18 Now Jimmy's got very light, sensitive skin. 0:21 And so I want everything that he wears to be very soft, 0:24 so it won't chase him. 0:28 Actually, it was my mother who suggested Ivory Snow. 0:31 She said that it's wonderful for all the baby things. 0:34 I don't always take her advice, 0:38 but I'm glad I did this time. 0:39 Announcer Yes, Ivory Snow gets diapers so much softer 0:41 than detergents can. 0:45 And safe. 0:46 No harsh deposits to chafe tender skin. 0:47 No wonder so many baby doctors recommend Ivory Snow. 0:51 The soap made specially for softer, safer baby wash. 0:55

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