P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby crying) 0:01 - Baby, forever needing attention. 0:04 Okay, babysitter on duty. 0:09 Hey, not all babies get diapers this soft. 0:12 Announcer They should because the softer the diaper, 0:18 the safer your baby's skin. 0:21 That's why this baby's mother 0:23 always washes diapers in the safest possible soap: 0:24 wonderful Ivory Snow. 0:28 Ivory Snow washes diapers softer, 0:30 far softer than detergents can and so safe, 0:32 completely free from irritating deposits that can chafe. 0:36 - Wouldn't mind having a cutie like you some day. 0:39 Announcer When you do, remember Ivory Snow for diapers 0:42 because the softer the diaper, the safer your baby's skin. 0:45 Wonderful Ivory Snow. 0:49 Only soap both ivory gentled and granulated for washers. 0:51 No wonder so many baby doctors recommend Ivory Snow. 0:55

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