P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, I'm Lorraine Alexander, 0:01 registered nurse. 0:03 Sensitive baby skin like Betsy's here 0:04 must be protected by clothes 0:06 that are comfortable and soft. 0:08 And they should be kept comfortable and soft, 0:10 no matter how many times they're washed. 0:12 That's why so many mothers always wash 0:14 everything baby wears in Ivory Snow. 0:17 You see, Ivory Snow is the safest possible washing product. 0:19 Protects tender skin by keeping everything that touches it 0:23 soft and comfy. 0:26 Far softer than any detergent can. 0:27 And so safe, 0:30 completely free from irritating deposits 0:31 that can rub and chaff. 0:33 In fact, this lovely little broadcloth sunsuit 0:35 with matching red or blue topper, 0:39 made by the Thomas people, 0:41 carries their recommendation to wash in Ivory Snow 0:43 right on every Thomas tag. 0:46 So keep everything baby wears soft and safe. 0:49 Wash always in wonderful Ivory Snow. 0:53

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:20:18