P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Where is everybody? 0:01 Oh, hi there. 0:03 You know, to get baby clothes and diapers 0:04 powder puff soft, use Ivory Snow. 0:07 Safest possible soap. More, please. 0:09 Ivory safe, you know, and granulated to get things 0:12 gentle clean. 0:15 Wonderful Ivory Snow. 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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