P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello. I'm Lorraine Alexander. 0:03 As a registered nurse, I know that everything 0:05 that touches delicate baby skin, 0:07 like Terry's here, must be soft and safe. 0:09 And to be sure they'll stay soft and safe, 0:12 Terry's mother washes all her things in Ivory Snow. 0:14 She knows Ivory Snow never leaves harsh deposits 0:18 that can chafe tender skin, 0:21 always gets baby's wash far softer than detergents can. 0:23 Ivory Snow is the safest possible soap. 0:27 You know, the Denton people recommend Ivory Snow 0:29 for washing their new two piece grow-a-size sleepers. 0:32 See? Two rows of snaps. 0:36 This year, top row. 0:38 Next year, bottom row. 0:39 This fine, soft cotton knit comes in solid colors 0:41 and cute prints. 0:44 So wrap your baby's tender skin in softness, 0:46 Dr. Denton sleepers, 0:49 and to keep everything baby wears soft and safe, 0:50 wash always in wonderful Ivory Snow. 0:53

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Original permalink · Record added: 2025-04-22 23:20:18