P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This pretty little girl we're visiting 0:01 is Kimberly Raul, 0:03 a real Ivory Snow baby. 0:04 Mrs. Raul, have you always used Ivory Snow for diapers? 0:07 - Wish I had. 0:11 Would have saved this baby a lot of trouble. 0:12 Her skin's awfully delicate. 0:14 I've had to be so careful to protect her 0:16 from sunburn, chafing, anything irritating. 0:18 Anyway, after experimenting with lots of products 0:22 I've found Ivory Snow is the only one 0:24 that gets diapers soft enough for Kim. 0:26 Narrator Yes, Ivory Snow 0:28 for baby wash with the tender touch. 0:30 So soft, safe. 0:32 Prove it with this touch test. 0:35 Feel a detergent washed diaper, 0:36 then the tender touch of an Ivory Snow diaper. 0:38 Softer, safer, no irritating deposits. 0:42 Ivory Snow is the safest possible soap 0:45 for everything that touches babies' tender skin. 0:48 Only soap both Ivory safe and granulated. 0:51 Ivory Snow, for baby wash with the tender touch. 0:54

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