P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer We're in Huntington Valley, Pennsylvania 0:01 visiting Kimberly Raul, a real Ivory Snow baby. 0:03 Mrs. Raul, have you always used Ivory Snow for diapers? 0:07 - Wish I had. Would have saved this baby a lot of trouble. 0:11 Her skin's awfully delicate. 0:14 I've had to be so careful to protect her from sunburn, 0:16 chafing, anything irritating. 0:19 Anyway, after experimenting with lots of products, 0:22 I found Ivory Snow is the only one that 0:24 gets diaper soft enough for Kim. 0:26 Announcer Yes, Ivory Snow washes diapers far 0:29 softer than detergents. 0:32 Soft and safe, completely free 0:33 from irritating deposits that can rub and chafe. 0:36 So for everything that touches babies tender skin 0:39 remember wonderful Ivory Snow. 0:43 Only soap both ivory gentle and granulated for washers. 0:47 No wonder so many baby doctors recommend Ivory Snow. 0:52

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