P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Today, we're visiting a real Ivory Snow baby, 0:01 young Christopher Ballad. 0:04 Mrs. Ballad, how long have you been using Ivory Snow 0:06 for diapers? 0:09 - About two months. 0:10 You see Chris has red hair and a very sensitive skin, 0:12 so a friend's baby nurse recommended 0:15 that I switch to Ivory Snow. 0:17 Well, I'm very glad that I did. 0:19 It gets his diapers and everything so much softer 0:21 than detergents. 0:23 Narrator Yes, Ivory Snow for baby wash 0:25 with the tender touch. 0:27 So soft, safe. 0:29 Prove it with this touch test. 0:31 Feel a detergent-washed diaper, then the tender touch 0:33 of an Ivory Snow diaper. 0:36 Much softer, safer, free from irritating deposits. 0:38 Ivory Snow's the safest possible washing product 0:42 for everything that touches baby's tender skin. 0:45 The only washing product both Ivory safe and granulated 0:48 for the machine. 0:51 For baby wash with th tender touch, wonderful Ivory Snow. 0:53

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