P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mother Well, don't just stand there. 0:01 How about folding those diapers? 0:02 - Sure, okay. 0:04 Gosh, these feel kind of rough and scratchy for a baby. 0:08 - I know it. 0:12 I wish somebody would tell me how to get 'em softer. 0:13 Narrator Millions of mothers could. 0:16 Use Ivory Snow for baby wash with the tender touch. 0:18 The tender touch, soft, far softer than any detergent. 0:22 And safe, free from irritating deposits. 0:27 Only Ivory Snow is both ivory safe 0:30 and granulated for washers. 0:32 - Should I change her? 0:34 - Please, use the diapers I did today with Ivory Snow. 0:36 Father Which? 0:39 Oh, these, you can tell 'em just by the touch. 0:41 Baby, you never had it so soft. 0:45 Narrator And safe. 0:47 Ivory Snow is the safest possible washing product 0:49 for everything that touches babies' tender skin. 0:52 Ivory Snow, for baby wash with the tender touch. 0:55

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