P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here in Davisville, Pennsylvania, we're visiting 0:01 Timmy Taylor, a real Ivory Snow baby. 0:03 Mrs. Taylor, why do you use Ivory Snow? 0:07 - For softness mostly. 0:10 At first we all thought Timmy was naturally cranky. 0:12 Actually, his skin is sensitive. 0:15 With detergent, his diapers were clean all right 0:17 but not nearly soft enough for him. 0:20 So a neighbor recommended Ivory Snow. 0:22 It really get diapers and everything much softer. 0:24 - Yes. Ivory Snow washes diapers far softer than detergents 0:28 soft and safe, completely free from irritating deposits 0:33 that can rub and chafe. 0:37 So wash diapers and everything that touches your baby's 0:39 tender skin as soft as possible with Ivory Snow 0:42 the safest possible soap, wonderful Ivory Snow. 0:45 The only soap, both Ivory gentle and granulated for washers. 0:50 No wonder so many baby doctors recommend Ivory Snow. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:17