P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (knocking on door) 0:02 - Oh, thank heavens you're in. 0:03 - What's wrong? 0:05 - Party's tonight, you know, 0:06 best tablecloth turns up dirty and me, out of detergent. 0:07 Got some? 0:11 - Better use this, it's safer. 0:12 - No time to wash by hand, 0:13 it's going in my machine with my organdy curtains. 0:15 - All the more reason for Ivory Snow. 0:17 Look at my nice things. 0:20 Ivory Snow gets them clean safely. 0:21 Sort of, well, gentle clean. 0:24 The safest possible soap for 0:27 delicate colors and fabrics, like, 0:29 well, like your good tablecloth. 0:30 - But I'm machine washing. 0:32 - Ivory Snow is perfect for machines. 0:34 Look, only soap both Ivory Safe and 0:36 Granulated for Efficiency. 0:38 - Well, I'll try it! 0:40 Come over early tonight. 0:42 Well, how's it look? 0:45 - Just lovely. 0:46 Curtains, too. 0:48 I hate to say I told you so, but -- 0:50 - I know. 0:52 Both women Nice things deserve Ivory Snow. 0:53 ♪ Wonderful Ivory Snow. ♪ 0:56

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