P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Hattie Carnegie. 0:03 Fabulous New York shop, 0:04 where among many exquisite things 0:06 is this hundred dollar slip. 0:07 Selected by Carnegie's Miss Pen. 0:09 - Isn't it lovely? 0:12 Finest batiste. 0:14 Alençon lace. 0:16 Completely hand sewn. 0:17 Narrator Looks too beautiful to wear. 0:20 - It was made to be worn. 0:22 It can even be machine washed if you use Ivory Snow. 0:24 The soap that treats nice things 0:28 as if they had to last forever. 0:30 Narrator Yes, fabric experts know 0:32 Ivory Snow's the safest possible soap. 0:34 The only one both Ivory safe 0:37 and granulated to get things gentle clean. 0:40 Help keep them fresh and beautiful as new. 0:43 So, whether your nice washables cost a few dollars 0:46 or a hundred, 0:49 protect them with Ivory Snow. 0:50 The soap that treats nice things 0:53 as if they had to last forever. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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