P&G: Ivory Snow, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is a story about diapers 0:01 that started life exactly alike. 0:03 Made from the same soft cotton. 0:06 Woven in the very same mill 0:08 and bought for two equally lovable babies. 0:10 But here the resemblance ends. 0:13 One set of diapers was washed in Ivory Snow, 0:16 the safest possible soap, 0:19 the only soap both ivory safe and granulated 0:21 for efficiency to get things really clean, 0:24 gentle clean in any machine, 0:27 they came out light as summer air 0:30 free from irritating deposits 0:32 and far softer than those other diapers next door. 0:34 Done with a wash day detergent 0:38 they looked so uncomfortable. 0:39 It felt so stiff and rough by comparison. 0:41 Ivory Snows perfect for diapers and all baby things. 0:44 So now wouldn't, 0:47 you know both babies are wearing cuddly, 0:48 soft diapers washed in. 0:51 ♪ Wonderful Ivory Snow ♪ 0:53 Singer Mhm, So gentle. 0:57

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Original permalink · Record added: 2025-04-22 23:20:10