P&G: Ivory Snow, 1950s-1960s

Transcription: Narrator Everybody knows babies are hard to photograph, 0:01 but not impossible if you start with a happy baby. 0:04 To get that happy baby feed him well, 0:08 love him a lot and keep him comfy 0:11 with safety, soft baby clothes washed in Ivory Snow. 0:14 It's the safest possible soap. 0:18 The only soap that's Ivory safe and granulated 0:20 for efficiency in your machine. 0:23 Diapers washed in Ivory Snow always come out 0:26 light as air, clean as sunshine. 0:28 Far softer than if washed in strong soaps and detergents. 0:31 And free from irritating deposits 0:35 that can chafe babies' tender skin. 0:38 Ivory Snow treats baby things as gently 0:40 as you treat baby himself. 0:43 So for happier babies and smiley-er baby pictures, 0:46 get diapers and baby clothes really clean, 0:50 gentle clean with- 0:52 ♪ Wonderful Ivory Snow ♪ 0:54 Woman Mm, so gentle. 0:57