P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Heard the good news? 0:01 There's a new Ivory Snow out, new Heavyweight Ivory Snow. 0:03 It's the same safe Ivory Snow. 0:07 Only now, you get 17% more pure soap at no extra cost. 0:10 For me, that's wonderful 0:15 because I use Ivory Snow for so many things. 0:17 For instance, this young lady over here, 0:20 everything that touches her tender skin 0:23 is washed with Ivory Snow. 0:25 It gets little diapers and shirts so clean and soft. 0:27 Far softer than detergents. 0:30 And that makes it perfect for all my nice things too. 0:32 And Heavyweight Ivory Snow gives you the same mild, 0:36 gentle care plus more pure soap, more active suds, 0:39 more washing power. 0:43 And it works harder for you by hand or machine. 0:45 And it's great in the dishpan too. 0:48 Get new Heavyweight Ivory Snow in either the regular, 0:51 the giant economy size. 0:54 With the red patch that says, 0:56 "Penny for penny. Your best pure soap buy." 0:57

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