P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Voice-Over For washing baby clothes, 0:01 you just can't beat Ivory Snow. 0:02 Perfect for diapers, dainty dresses, 0:05 everything that touches baby's tender skin. 0:08 It's granulated too, the way mothers like it in the machine. 0:10 For baby clothes from head to toe, 0:14 use mild and gentle Ivory Snow. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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