P&G: Ivory Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Three 22 year old airline stewardesses. 0:02 - But one of us is a fake. 0:05 - She's really 35, not 22. 0:07 - And she's a housewife, not a stewardess. 0:09 - Which one is a 35 year old housewife 0:11 who does dishes for a family of five. 0:14 We've disguised everything but her hands. 0:16 - Hands will help you guess. 0:19 - Right? 0:20 Because our housewife uses Ivory Liquid. 0:21 Helps leave her hands with a creamy young look. 0:24 It's the creamiest looking, mildish Ivory Liquid ever. 0:27 It even whips. 0:31 Looks creamy. 0:33 Feels creamy. 0:35 Ivory Liquid hands helps keep your age a secret. 0:36 - Give up. It's not me. 0:39 - It's not me either. 0:41 Reporter Here's our housewife. 0:43 - That's right. 0:45 I'm Mrs. Robert Thompson. 0:46 And I'm 13 years older than those stewardesses. 0:47 - Your hands can fool anyone with that creamy young look. 0:50 Is that why you use Ivory Liquid Mrs. Thompson. 0:53 - That's right. 0:55 It helps me look younger than I am. 0:56 That's fun. 0:58

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