P&G: Gain Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Blood stains virtually gone, gone, gone. 0:02 GAIN gets everything unbelievably, clean. 0:05 - That's hard to believe your stains come clean, 0:07 but they stains were set in Harold's shirt yesterday. 0:10 - GAIN will get them out. 0:13 - When Harold gets stains, they never come out. 0:14 - Well, let's see those stains. 0:17 - All right, Harold. 0:19 Hamburger, chocolate ice cream. 0:21 - Grass and mud. 0:24 - Their in to stay, GAIN can't get those out. 0:24 - Sure is can. 0:27 GAIN's not a conventional detergent. 0:29 Look at the box. 0:30 Micro enzyme action gain treat stains like dirt. 0:32 You see stains are locked into fabric fibers, 0:35 but gains enzymes act like little keys to unlock stains. 0:38 - Where is the stain? 0:43 - Grass and mud stains, chocolate ice cream, hamburger. 0:43 Virtually gone, gone, gone. 0:47 - That's, that's. 0:49 - Unbelievable. 0:50 - Yes. 0:52 - Everything's unbelievably clean with the 0:53 unbelievable detergent. GAIN treats stains like dirt. 0:55

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