P&G: Enzyme Bold, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi! How was the vacation? 0:02 Sorry. What's with her? 0:04 - Her wash is gorgeous. 0:07 - Must be my wash. 0:09 Hers looks so dull and dingy, 0:10 like mine did until I found new Enzyme Bold. 0:13 - She must have a new detergent. 0:15 - No more stains. No dullness. 0:17 My clothes are so bright. 0:19 Love you Enzyme Bold! 0:21 - Mine's clean. 0:22 Even the blueberry stains came out. 0:23 How come hers looks better, brighter? 0:25 - Takes more than cleaning power to get clothes bright 0:28 and new Enzyme Bold has more. Look! 0:31 Green, white and blue things! 0:33 - Those reds. The yellows! 0:36 Her white's the whitest 0:37 and I sent her a jumbo postcard for the Grand Canyon. 0:39 - She did send me that weird postcard. 0:43 Well, oh! 0:45 Clumsy of me. 0:48 - A new Bold? 0:49 - With enzymes. 0:50 See how bright? 0:52 - Well, now that you mention it, 0:54 Male Narrator New Enzyme Bold 0:55 goes beyond cleaning and stain removal. 0:57 Gets clothes bright. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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