P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (clapping) 0:01 (laughter) 0:02 - Oh my god that really breaks me up. 0:05 - He is really funny. 0:06 - You ready for more yuck? 0:08 - Yeah 0:09 - Get to the greasy dishes we left after dinner. 0:09 - Yuck is right 0:11 - I hate this cold, greasy, gunk you get when you 0:12 let dishes stand. 0:14 - Don't worry I'll help. 0:15 - Wait, wait! Don't, don't squirt. That's my old liquid. 0:16 I changed the Dawn dish washing liquid. It's better. 0:18 Dawn cuts through this cold greasy gunk. 0:21 - Come on, Sal. They're all the same 0:23 when it comes to that stuff. 0:24 - Ah, try Dawn. 0:25 Narrator Dawn cuts through tough grease, 0:26 better than other liquids. 0:28 Watch, plates covered with cold beef grease. 0:29 We'll soak one in another leading liquid, one in Dawn. 0:31 Watch how Dawn cuts through that cold grease. 0:35 Why, look at the other. Now look how Dawn 0:37 got the grease much better. 0:40 - This pan doesn't feel greasy. 0:42 - Huh. 0:44 - Plates, glasses? 0:45 - Told ya. Now, does the water feel greasy? 0:46 - No, that's funny, neither do my hands. 0:48 - Oh, that's not funny. That's Dawn. 0:51 Narrator Switch to Dawn. 0:55 The better grease getter 0:56 gets grease better than other liquids. 0:57

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