P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Brian whistling) 0:01 - You know, if I didn't have to babysit for you tonight, 0:03 I could have gone to the movies with Mom and Dad. 0:04 - Don't worry, sis. 0:06 I'll be a big help. 0:07 I found this glass in my room for you. 0:09 Sis Oh, and just when I'm doing this greasy pan. 0:10 Brian You have nothing better to do. 0:13 - Oh, gimme that. 0:14 - Mom said never wash a glass in greasy dishwater. 0:15 - Look, peanut brain, that was before Mom found 0:17 Dawn dishwashing liquid. 0:20 Look. See? 0:21 Dawn's effective on grease. 0:23 - That stuff looks okay, 0:25 but I'll bet you the glass will come out greasy. 0:26 - Not with Dawn. 0:28 - Oh yeah? I'll wash it. 0:29 Hey, the water doesn't feel greasy. 0:31 And the same goes for my hands and this glass. 0:34 Mom's right. 0:38 Dawn really does a number on grease. 0:39 Narrator Here's why. 0:41 Even with half a cup of grease added to dishwater, 0:42 Dawn breaks up the grease, surrounds it. 0:44 Dawn takes grease out of your way. 0:46 Helps keep it from settling back on your dishes. 0:48 - See, peanut brain? 0:51 Dawn really gets the grease. 0:52 - Mm-hmm. And I'm really gonna get you. 0:54 - Brian, I'm gonna tell Mom. 0:55 Narrator Dawn takes grease out of your way. 0:56

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