P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man clears throat) 0:01 - Well, honey, you didn't forget our anniversary this year. 0:02 (man laughs) 0:04 Beautiful gift. 0:05 - Oh, it was a beautiful dinner. 0:07 - Thank you. 0:08 - But I did forget to bring this glass. 0:09 - (laughs) Just when I'm finishing this greasy pan. 0:11 Okay, Romeo, hand it over. 0:14 - Well hold it honey, you're going to put this glass 0:15 in that greasy dishwater? 0:17 - Mm hmm, before I tried Dawn Dishwashing Liquid 0:18 I probably wouldn't have, 0:20 but look, Dawn is really effective on grease. 0:21 - Well, everything looks great so far, 0:24 but this glass is going to come out greasy. 0:25 - Not with Dawn. 0:27 - Let's step aside woman, I'll wash it. 0:29 - Okay. 0:31 (water suds) 0:31 - Hey, the water doesn't feel greasy. 0:32 - Mm hmm. 0:34 - My hands don't. 0:35 Neither does that glass, well all right. 0:37 Dawn is effective on grease. 0:39 - What'd I tell ya? 0:40 Announcer Here's why, even with half a cup of grease 0:41 added to dishwater, Dawn breaks up the grease, surrounds it. 0:43 Dawn takes grease out of your way, 0:46 helps keep it from settling back on your dishes. 0:48 - You know, Dawn really does a job on grease. 0:51 - Right, so how about next anniversary, you do the dishes? 0:53 Announcer Dawn takes grease out of your way. 0:57

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