P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (sighs) Wasn't it great having the old gang over 0:00 for dinner? 0:02 (laughs) So many crazy things to remember. 0:03 - Yeah, but here's one thing we just forgot. 0:06 - Oh, our best glass bowl 0:08 and just when I'm finishing this greasy pan. 0:10 Okay. Let's have it. 0:13 - Well, wait a sec. 0:14 Isn't the water too greasy now? 0:15 - Nope. I'm using Dawn dishwashing liquid. 0:17 - So? 0:19 - Dawn's plenty able to handle the grease in that water. 0:21 - Well everything looks good so far, dishes, pans. 0:22 But I gotta see how this comes out. 0:25 Bowl doesn't feel greasy. 0:27 What do you know? 0:29 Announcer Here's why. 0:30 Half a cup of grease added to dishwater. 0:31 Dawn breaks up grease, surrounds it, 0:33 takes grease out of your way. 0:35 Helps keep it from settling back on your dishes. 0:36 - My hands don't feel greasy either. 0:38 - Yeah. How about that? 0:40 Announcer Dawn takes grease 0:42 (squeak) out of your way. 0:43

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