P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (applause on TV) 0:00 (couple laughing) 0:01 - That guy really breaks me up. 0:04 - He's really funny. 0:06 - You ready for more yuks? 0:07 - Yeah. 0:08 - Catch the greasy dishes we left after dinner. 0:09 - Yuk is right. 0:11 - I hate this cold greasy gunk you get 0:12 when you let dishes stand. 0:14 - Don't worry, I'll help. 0:15 - Oh wait, wait, don't, don't squirt. 0:16 That's my old liquid. 0:17 I changed to Dawn Dish Washing Liquid, it's better, 0:18 Dawn cuts through this cold greasy gunk. 0:21 - Come on Sal, they're all the same 0:23 when it comes to that stuff. 0:24 - Aah, try Dawn. 0:25 Announcer Dawn cuts through tough grease, 0:26 better than other liquids. 0:28 Watch, plates covered with cold beef grease, 0:29 we'll soak one in another leading liquid, one in Dawn. 0:31 Watch how Dawn cuts through that cold grease. 0:34 Why look at the other. 0:37 Now look how Dawn got the grease much better. 0:38 - That pan doesn't feel greasy. 0:43 - Ah. 0:44 - Plates, glasses. 0:45 - Well check now, does the water feel greasy? 0:46 - No, that's funny, neither do my hands. 0:48 - Oh, that's not funny. 0:51 That's Dawn 0:52 (both laughing) 0:53 Announcer Switch to Dawn. 0:55 The better grease getter, gets grease better 0:56 than other liquids. 0:58

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