P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wallpaper or no wallpaper, 0:01 I can't let these greasy dishes stand any longer. 0:02 - I'll help. 0:05 Ooh, cold greasy gunk. 0:06 - The kind I hate the most. 0:08 - Well, better get started. 0:10 - Hey, not that, that's my old liquid. 0:11 I've changed to Dawn dishwashing liquid. 0:13 Dawn's better. 0:15 It cuts through tough grease like nobody's business. 0:16 - Even this gunk? 0:18 - You watch Dawn work. 0:19 - Okay. Narrator Dawn cuts through tough grease better 0:22 than other liquids. 0:23 Watch: plates covered with cold beef grease. 0:24 See Dawn cut that grease 0:27 while look at another leading liquid. 0:29 Now look. 0:30 Dawn got the grease much better. 0:31 - Dawn got the gunk. - Uh-huh. 0:33 - Pan doesn't feel greasy. 0:34 Glasses and everything look great. 0:36 - Even my hands don't feel greasy. 0:37 - Smooth. 0:39 - Wallpaper. (man sighs) Narrator Dawn, the better grease getter. 0:42 (bell dings) 0:43

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