P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Great Chicken Cacciatore, Mom, but you forgot one thing. 0:02 - Before I tried Dawn Dishwashing Liquid, 0:07 I probably wouldn't wash a glass after my greasy dishes, 0:09 but Dawn takes grease out of your way, see? 0:11 Glass doesn't feel greasy and neither do my hands. 0:14 Announcer Here's why, half a cup 0:17 of grease added to dishwater. 0:18 Dawn breaks up grease, surrounds it, 0:20 takes grease out of your way, 0:22 helps keep it from settling back on your dishes. 0:23 - Dawn's really effective. 0:25 Announcer Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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