P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, Hon I forgot this. 0:01 - Mm, thanks. 0:02 - Hey, you never wash plastic after greasy dishes. 0:04 - That was before I used Dawn Dish Washing Liquid. 0:07 Dawn works great on grease. 0:09 - Oh yeah? 0:10 - Yeah. 0:11 - Hey, the plastic bowl doesn't feel greasy, 0:12 neither do your hands. 0:15 [Announcer] Here's why. 0:16 Half-a-cup of grease added to dish water, 0:16 Dawn breaks up grease, surrounds it, 0:19 takes grease out of your way, 0:21 helps keep it from settling back on your dishes. 0:22 - Dawn's terrific. 0:24 - I know. 0:26 [Announcer] Dawn takes grease 0:27 out of your way. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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