P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're not the only one that loves mom's sausages. 0:00 Save some for me. 0:04 - Well, I have to eat to grow, dad. 0:05 - Your father knows all about eating and growing, Billy. 0:07 My special Saturday breakfast, 0:11 sausages and eggs. 0:12 They love it. 0:13 I hate it. 0:15 Not my food but the grease, 0:17 (plates clattering) 0:19 seems to get on everything. 0:20 Even your hands feel greasy 0:22 when the dishwater gets greasy. 0:24 But look what I found. 0:26 Dawn, a new dishwashing liquid 0:27 that really works on grease. 0:29 I don't know how it works, 0:31 but Dawn really gets to grease. 0:32 Narrator Here's how Dawn works. 0:34 We'll add a half-cup of strained pork grease 0:35 to Dawn and dishwater. 0:37 See how Dawn gets hold of grease, 0:39 clears up the water. 0:41 It's amazing how Dawn helps 0:43 get grease out of your way, 0:44 even away from your hands. 0:46 - Dawn helps keep grease away from pans, dishes, 0:48 even my hands don't feel greasy. 0:51 Narrator Get Dawn, the new dishwashing liquid. 0:52 Dawn gets to grease so grease won't get to you. 0:55

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