P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Great burgers, Mrs. C. 0:02 - Thank you. 0:03 The kids love my special burgers. 0:05 I hate 'em. 0:08 Oh, not my burgers, but the grease they make. 0:09 It seems to get on everything. 0:13 Even your hands feel greasy when the dishwater gets greasy. 0:15 But look what I've found. Dawn. 0:18 A new dishwashing liquid that really works on grease. 0:20 Dawn gets to grease so grease won't get to you. 0:23 Look, Dawn's in my dishwater. 0:26 I'll do something you'd never do. 0:29 I'll add half a cup of strained beef grease. 0:30 See how Dawn gets hold of the grease? Clears up the water. 0:33 It's amazing how Dawn helps get grease out of your way. 0:36 Away from your hands. 0:40 That's right, away from your hands. 0:42 My hands don't feel greasy. 0:44 It helps keep grease away from everything, 0:46 from frying pan to glasses. 0:48 Narrator Get Dawn, the new dishwashing liquid. 0:51 Dawn gets to grease so grease won't get to you. 0:53

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