P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, honey, how do you like your first fishing trip? 0:01 - I love it. 0:04 (husband chuckles) 0:04 But I don't love the greasy dishes. 0:05 - And here's something else you're not gonna love. 0:07 - What? 0:08 - I just found this glass. 0:09 - Just when I'm doing this greasy pan. 0:09 (both chuckle) 0:12 Oh, well. 0:13 - Hold it, you're not gonna stick this glass 0:15 in that greasy dishwater. 0:17 - If I didn't bring this Dawn dish-washing liquid along 0:19 I probably wouldn't, but Dawn really works on grease. 0:21 - Honey, everything looks great, 0:24 but this glass is gonna come up greasy. 0:25 - Not with Dawn. 0:26 - Uh-huh, this is I gotta see. 0:27 Huh, the water doesn't feel greasy. 0:31 My hands don't either. 0:33 This glass sure doesn't feel greasy. 0:36 Dawn really does a job on grease. 0:38 - Told ya. 0:39 Announcer Here's why. 0:41 Even with half a cup of grease added to dishwater, 0:42 Dawn breaks up the grease, surrounds it. 0:44 Dawn takes grease out of your way, 0:46 helps keep it from settling back on your dishes. 0:48 - Boy, Dawn is something else. 0:51 - Yeah, best catch I'll ever make. 0:53 (both laugh) 0:55 Announcer Dawn takes grease out of your way. 0:56

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