P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (whistling) 0:01 - You know, if I didn't have to babysit for you tonight, 0:03 I could have gone to the movies with mom and dad. 0:04 - Don't worry, sis, I'll be a big help. 0:06 I found this glass in my room for you. 0:08 - Oh, and just when I'm doing this greasy pan 0:10 - You have nothing better to do. 0:13 - Oh, give me that. 0:14 - Mom said never wash a glass in greasy dishwater. 0:14 - Look, peanut brain, that was before mom found 0:17 Dawn dish washing liquid. Look, 0:20 see Don's effective on grease. 0:22 - That stuff looks okay, but I'll bet you 0:25 the glass will come out greasy. 0:26 - Not with Dawn. 0:28 - Oh yeah? I'll wash it. 0:29 - Hey, the water doesn't feel greasy. 0:31 The same goes for my hands. And this glass. 0:34 Mom's right. Dawn really does a number on grease. 0:38 Narrator Here's why. 0:41 Even with half a cup of grease added to dishwater, 0:42 Dawn breaks up the grease, surrounds it. 0:44 Dawn takes grease out of your way. 0:46 Helps keep it from settling back on your dishes. 0:48 - See peanut brain? Dawn really gets the grease. 0:51 - Mhm. And I'm really going to get you. 0:53 - Brian, I'm going to tell mom. 0:55 Narrator Dawn takes grease out of your way. 0:56

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