P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Everybody loves my roast beef, 0:01 but my beef was always the greasy dishes it left behind. 0:04 Am I glad my wife found Dawn. 0:07 Dawn knows how to handle grease. 0:10 Narrator Look, even with half a cup of grease 0:11 added to dishwater, Dawn breaks up the grease, 0:13 actually surrounds it. 0:16 Dawn takes grease out of your way, 0:17 to help keep it from settling back on your dishes. 0:19 - Dawn helps keep grease away from pans, 0:22 hands, even away from glasses. 0:24 Narrator Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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