P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Loved your meatloaf. 0:01 Now, all these greasy dishes. 0:02 - Oh, grease doesn't get to me. 0:04 Since I found Dawn. 0:06 Woman In Brown Dawn? 0:07 Woman In Yellow New dishwashing liquid really gets 0:08 to grease. 0:10 Narrator Watch this. 0:11 Dawn's in the dishwater. 0:12 We added half a cup of strained beef grease. 0:13 See? 0:16 It's amazing how Dawn gets hold of grease. 0:17 Clears up the water. 0:18 Dawn helps keep grease away from everything. 0:20 - From pans to glasses. 0:22 - Even my hands don't feel greasy. 0:24 Narrator New Dawn gets to grease 0:26 so grease won't get to you. 0:28

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