P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Father Honey, if I were a pork chop, 0:01 I'd wanna wind up in your kitchen for sure. 0:03 Mother You'd never fit in the pan. 0:05 - (family laughs) 0:06 Father What are you laughing at? 0:08 Mother My pork chops, 0:09 they love 'em! 0:10 I hate 'em. 0:11 Not my pork chops, but the grease they make. 0:13 It seems to get on everything. 0:16 Even your hands feel greasy when 0:18 the dish water gets greasy. 0:21 But, look what I found. 0:23 Dawn. 0:25 New Dawn. 0:26 A new dish-washing liquid that 0:27 really works on grease. 0:28 I don't know how it works, 0:30 but new Dawn really gets to grease. 0:32 Narrator Here's how Dawn works. 0:35 We let a half cup of strained pork grease 0:36 to Dawn and dish water. 0:38 See how Dawn gets hold of grease, 0:40 clears up the water. 0:42 It's amazing how Dawn helps get grease 0:43 out of your way, 0:45 even away from your hands. 0:46 Mother Dawn helps keep grease away from 0:49 pans, dishes, even my hands don't feel greasy. 0:50 Narrator Get new Dawn dish-washing liquid. 0:54 Dawn gets to grease so grease won't get to you. 0:56

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