P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (water splashing) 0:01 - Sorry, honey, but I forgot this. 0:02 (water splashing) 0:04 - Before I found Dawn dishwashing liquid, 0:05 I don't think I'd have washed a glass 0:07 after my greasy dishes, 0:08 but Dawn takes the grease out of your way. 0:10 See? Glass doesn't feel greasy. 0:12 Neither do my hands. 0:15 Narrator Here's why. 0:16 Half a cup of grease added to dishwater. 0:16 Dawn breaks up grease, surrounds it, 0:19 takes grease out of your way. 0:21 Helps keep it from settling back on your dishes. 0:22 - Dawn is really effective. 0:25 Narrator Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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