P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mommy, daddy forgot to give you this glass, 0:01 and he said sorry. 0:03 - Just when I think I'm done with the dishes 0:04 and this greasy roasting pan. 0:06 - There's always something else. Thank you. 0:08 - Thanks sweetheart. 0:10 - You're not washing this glass in that greasy dishwater. 0:11 - Before I changed to Dawn dish washing liquid, 0:14 I don't think I would have, sis. 0:16 But Dawn is really effective on grease. 0:18 - Well, it did a terrific job on those dishes and that pan, 0:20 but after all that grease, 0:22 this glass will come out feeling greasy. 0:24 - Not with Dawn. 0:26 - Let me. The water doesn't feel greasy. 0:27 And neither do my hands. And the glass doesn't feel greasy, 0:31 that's wild. Dawn really is effective on grease. 0:35 Narrator Here's why. Dawn takes grease out of your way. 0:39 Look, even with half a cup of grease added to dishwater, 0:42 Dawn breaks up the grease, actually surrounds it. 0:45 Dawn takes grease out of your way to help keep grease 0:48 from settling back on your dishes. 0:51 - See why I changed to Dawn? 0:52 It's really effective on grease. 0:54 Narrator Change to Dawn. 0:56 Dawn takes grease out of your way. 0:57

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