P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Spare ribs. 0:00 When it comes to making a greasy mess 0:02 they don't spare a dish. 0:03 I'm sure glad I found Dawn. 0:05 Dawn is really effective on grease. 0:07 Announcer Look, even with half a cup of grease 0:09 added to dishwater, 0:11 Dawn breaks up the grease, 0:12 actually surrounds it. 0:13 Dawn takes grease out of your way 0:15 to help keep it from settling back on your dishes. 0:17 - Dawn helps keep grease away from my dishes, 0:20 my pants, 0:22 even away from my hands. 0:23 Announcer Dawn take grease out of your way. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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