P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hon, that fish was fried just right. 0:01 Both But you should have seen the one that got away. 0:04 - George, has anybody ever seen that fish? 0:07 (both laughing) 0:10 I love to cook whatever he catches. 0:12 The only catch is all the greasy dishes. 0:14 And these plastic salad bowls. 0:16 Well, you know how grease sticks to them. 0:18 That's why I was so pleased when I found Dawn. 0:20 You'll have to try it. 0:23 Dawn dishwashing liquid takes grease out of your way. 0:24 Narrator Dawn does more than just cut grease. 0:27 Look, even with half a cup of grease added to dishwater, 0:29 Dawn breaks up the grease. 0:33 Actually surrounds it. 0:34 Dawn takes grease out of your way to help keep it 0:35 from settling back on your dishes. 0:38 - Dawn helps keep grease away from my hands, my dishes 0:40 even away from these plastic bowls. 0:44 - Honey, you'd better get yourself a big frying pan 0:48 - 'Cause you're gonna get the one that got away? 0:51 - That's right. 0:54 - No problem. 0:54 Narrator Dawn takes grease out of your way. 0:56

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