P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (husband exhaling) 0:01 - Sweetheart, I love your lamb stew. 0:01 - The recipe's been in the family for generations. 0:03 - Aw. 0:05 (couple kissing) 0:06 - One of my husband's favorites, lamb stew. 0:08 I love making it for him. 0:11 What I don't love is the greasy dishes, what a mess. 0:14 You know what else puts me in a stew? 0:17 When the dishwater gets greasy. 0:19 Well, my hands feel greasy too. 0:21 It was a lucky day for me when I found Dawn. 0:24 Have you tried it yet? 0:27 Dawn Dish Washing Liquid, takes grease out of your way. 0:28 [Announcer] Dawn does more than just cut grease. 0:31 Look, even with half-a-cup of greases added to dishwater, 0:34 Dawn breaks up the grease, actually surrounds it. 0:37 Dawn takes grease out of your way 0:40 to help keep it from settling back on your dishes. 0:41 - Dawn helps keep grease away from pots, dishes, plastics, 0:44 even away from my hands 0:48 (newspaper rustling) 0:51 - Honey, tomorrow, can we have veal scallopini? 0:52 - No problem. 0:55 - Dawn takes grease out of your way. 0:57

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